Meet WAWA

MEET WAWA

Wawa was born from the joy of being seen.

For girls who turn heads, then disappear.

Designed to Be Dramatic

We don’t do subtle.

Our packaging is loud, collectible, and unapologetic.

Every lipstick is a pop of attitude, an object of desire made to be seen.

The Korean Obsession

Most of our formulas come straight from Seoul.

Glow is serious business over there and we love it.

High-performance, sensorial and always addictive.

Cruelty-Free

No animal testing. No compromise.

Only formulas we trust and textures you’ll crave.

We create with intention and test on ourselves.

Created by Women

Wawa is female-founded and female-obsessed.

We wear what we create.
No filters, no fake promises.

Just beauty that makes you feel something.