Privacy Policy

Privacy Policy of Wawa X Beauty

This Privacy Policy describes how your personal information is collected, used, and shared when you visit https://www.wawaxbeauty.com (the "Site") or make a purchase from it.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the web pages or individual products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this information collected automatically as "Device Information."

We collect Device Information using the following technologies:

  • Cookies: Below is a list of cookies we use. We’ve listed them here so that you can decide whether you want to allow them or not.
    • _session_id: a unique session identifier, allowing Shopify to store information about your session (referrer, landing page, etc.).
    • _shopify_visit: no data held, persists for 30 minutes from the last visit. Used by our website’s internal statistics tracking system to record the number of visits.
    • _shopify_uniq: no data held, expires at midnight (depending on the visitor’s location) the next day. Tracks the number of visits to a store by a single client.
    • cart: a unique identifier, persists for 2 weeks, stores information about your shopping cart.
    • _secure_session_id: a unique session identifier.
    • storefront_digest: a unique identifier, indefinite if the store has a password, used to check if the current visitor has access.
  • Log Files: Track activity on the Site and collect data such as your IP address, browser type, ISP, referring/exit pages, and timestamps (date and time).
  • Web Beacons, Tags, and Pixels: Electronic files that record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including your credit card numbers [[INSERT OTHER ACCEPTED PAYMENT METHODS IF ANY]]), email address, and phone number. This information is referred to as "Order Information."

When we refer to "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

In general, we use the Order Information we collect to process any orders placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen for potential fraud or risks; and
  • When in line with the preferences you’ve shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information (especially your IP address) we collect to screen for potential fraud or risks and, more generally, to improve and optimize our Site (for example, by generating analytics on how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties who help us use it for the purposes described above. For example, we use Shopify to power our online store – to learn more about how Shopify uses your Personal Information, please visit their Privacy Policy: https://www.shopify.com/legal/privacy. We also use Google Analytics to better understand how our customers use the Site – to learn more about how Google uses your Personal Information, please visit their Privacy Policy: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other legal requests for information we receive, or to protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing messages we believe may be of interest to you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative’s page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising here: FACEBOOK – https://www.facebook.com/settings/?tab=ads Youtube/Google: https://www.google.com/settings/ads/anonymous BING – https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads Pinterest: https://policy.pinterest.com/fr TikTok: https://www.tiktok.com/legal/privacy-policy?lang=en 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/?c=3&lang=en.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and usage practices when we detect a "Do Not Track" signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact details below.

Additionally, if you are a European resident, please note that we are processing your information in order to fulfill contracts we may have with you (for example, if you make a purchase through the Site) or pursue our legitimate business interests, as outlined above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will retain your Order Information in our records unless and until you ask us to delete it.

CHANGES

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.